Email marketing is something many businesses and blogs do to increase their traffic and success. It is a powerful way to build an audience that will continue to make money for you in the future.
Using emails for your blog can be a helpful way to establish a connection with your readers. It also increases the chances of people returning to your page again at a later time by sending reminder emails.
It email marketing is new territory for you as you build a blog or website, it isn’t as hard as you might think.
Here are some great email marketing tips for bloggers that can help make this process easy and successful.
What is Email Marketing?
Email marketing is exactly what you might think it is. It is sending emails to people that have subscribed to your newsletter to help promote your blog or product.
The key with email marketing is that people must opt-in and subscribe to your list before you send them an email. The CAN-SPAM Act was created to protect consumers, but there are also strict rules around how businesses can use email marketing.
This means you can’t find random email addresses and send them marketing messages. They must have an interest in your website and take action to opt-in.
However, once you have your system set up and have a legitimate list, you can start sending them emails. This is great to share when you have a new blog post or to promote a product.
Many email marketers see a return of around $1 per month per subscriber, when done correctly. For example, if you have 1,000 subscribers, you might expect to earn around $1,000 per month promoting products.
Email Marketing Basics
Email marketing is something that can feel confusing at first and your may lose sight of the basics.
In the beginning, the basics to focus on are really using an opt-in form to gather email addresses and save them to a database. From there, you’ll be able to send out scheduled emails at regular intervals to your subscribers.
For example, you could use a service like ConvertKit or Mailchimp to build your email list. They have free plans that let you get started at no cost, but then you can scale up as you grow.
Some basics to keep in mind or fully understand before beginning would be how to set up an email list through your blog, where you want to place the form for email lists, and what you want to offer to email subscribers.
Take some time to sit down and create an actual marketing strategy or plan for your emails. That way, you know where you want to start and what you have to do to achieve your final goal or plan.
Opt-in Incentives
It’s nice to add an incentive or a reason for people to want to sign up for your email list. This can be anything from content schedule reminders, early access to something, additional tips or resources, or printables.
The idea is to give someone a reason to actually want to add their email to your list when they see the form.
With how popular email lists are and how spammy they can sometimes be, most individuals want some reason to want to sign up in order to actually do so. Doing this won’t take you much extra time, and the amount of readers that you can keep through having them on the email list is worth it.
Thank You and Welcome Pages
People want to feel like they’re interacting with a person, not just automated spam. Make sure to include a thank you page or pop up for when people subscribe to your email list. It can really make a difference in making the action feel appreciated and your readers feel like you’re interacting with them.
You can also interact with your audience in other ways to improve this feeling. An email list should also have a welcome email that sends when they sign up, as this is generally expected from most users. It can give someone a glimpse of what to expect after subscribing to your email list.
The goal is to build trust and a bond with your audience as best as you can.
Promote Your Opt-In Form
To expand on your email marketing, promote it everywhere you can! You can talk about your email list or allow people to sign up on your social media pages to give even more traffic to your signup as well as make it more popular.
When you have more people signed up, it gives you more opportunities to create and improve your audience’s relationship with you and your traffic.
It can also be nice for people to see that you actually consistently work on or think about your email list rather than just setting it up and forgetting about it.
Be Yourself
The most important part of any marketing strategy for bloggers is to be yourself. Write your emails in a personable or human way – basically, just write like you normally would to a friend! Use your name for email send-outs or talk about your email list and offerings through social media or blog content.
You want people to feel like this email is from a human being that cares about them, not just being sent as a chore or to try to grind to get more success. While it seems counterproductive to spend so much time and effort on your email list, it’ll really make a difference in how well this marketing strategy works for your blog.
Build Your Reach
Creating and continuing a good relationship between you and your readers can seem so much more difficult than it really is, and this relationship is so pertinent to your success as a blogger. These tips can help you to establish and strengthen your email marketing.
This can be a great way to begin building that relationship with your audience or reinforce what already exists. While email marketing isn’t the only form of creating a bond with your audience or successfully marketing your content, it is definitely one that can be done quite easily and continuously work.
Sign up for our email list below to stay up to date with our articles and see email marketing in action!
