A playschool or a preschool is a daycare center and learning center combined into one for 2-3 years old kids. A playschool/preschool is not a school for formal education, instead, it is an institution where kids will be prepared for formal education.
Likewise, a playschool/preschool is more than a daycare center for toddlers, where the parents dump their kids so that they can go to work. A playschool/preschool is a place where the kids will be introduced to informal learning and life skills.
For example, in a playschool kids will learn alphabets not through textbooks but while playing blocks. The kids will also learn to hold a spoon and eat by herself.
Is it really necessary to send kids to playschool/preschool?
There has been a lot of research on this topic and social scientists and educationists have established that sending kids to playschool is not only good for the kids but also for the parents as well.
The preschools help the kids in their social development, help them prepare for formal education, help learn life skills, and improve mental and physical health.
As far as parents are concerned, playschool provides support and an opportunity to connect with other like-minded parents.
Why Preschool is a Great Business Opportunity
Whether the parents are aware of the benefits of sending kids to preschool or they just want someone to look for their kids as they go to their workplace, sending 2-3 years old kids to preschool is a common practice these days.
The new-age parents are making it an unquestionable requirement to send their kids to the best playschools for the development of their kids. Each parent makes it a point to search for the best playschools for their children.
With increasing awareness of parents about playschools, playschool is creating a wonderful business opportunity.
Unlike a regular school where you make profits only when you have hundreds of kids, you don’t need a lot of kids to earn profits from your preschool business. You can manage the running cost just by having 20-25 kids.
Setup cost might be a little high as you need to establish kids friendly environment, get toys etc., however, you can recover your investment in 2-3 years.
There are two major benefits of starting a playschool business. First, it is an easy way to make money, secondly, you also help the parents and their kids preparing them for formal education. If you are also thinking about starting a playschool, this article will clear up all your confusion.
Tip 1: Choose a Perfect Name
As people say the first impression is the last impression, the name of a playschool helps in creating a good or bad image of the preschool. The name holds a lot of importance. Choose a unique and meaningful name for the preschool.
Try to choose a name that would be liked by kids as well as easy to pronounce. Keep in mind that naming the playschool appropriately is extremely vital to gain traction.
Tip 2: Take Legal Permissions To Start a Playschool
You are not starting a preschool just as a social service, it is a business that you are starting with some social responsibility. Therefore, you must follow all legal requirements.
You should register your school with the local government, hire teachers who have a license to teach toddlers, etc.
Tip 3: Define Your Financial Plan
When you decide to launch a business, the most important thing to consider is the initial investment. It is very important to have sufficient funds so that you can establish the best preschool.
Lack of funds will also hinder your business because you may be unable to create a child-friendly environment and hire experienced teachers. Just like other businesses you need to focus on some basic amenities required to start a playschool.
For example, infrastructure, child-friendly furniture and furnishing, toys, other equipment, rental fee, curriculum, and staff to infrastructure.
Tip 4: Create Soft Copy For Playschool Structure
Plan your complete setup in soft copy; Your planning should include infrastructure development, playground set up, curriculum development, etc. Once everything is done on paper, consult the designer and developers to make everything happen.
Tip 5: Select a Good Location
Location plays an important role in the success of preschool. Since playschool does not require hundreds of students, you can start preschool almost in any neighborhood, however, you make sure that there are at least 50 households who have kids ready to start a preschool.
Proximity is one of the reasons for choosing a playschool. Therefore, make sure to establish a playschool in the area where there is no preschool yet. Instead of just a concrete structure, your playschool should have a lot of greenery and also open space. Consider following these points:
- Select a good environment location.
- Try to setup in thick neighborhood.
- Choose less competitive location
- Choose areas with all facilities
Tip 6: Staffing the Teaching and Ground Faculty
Your teachers should be well educated in early childhood education as well as well trained in early childhood learning methods. Recruit teachers who are not only well trained in teaching skills but also have a lot of experience.
Your teachers must be very pleasing to the kids. You must never push any Tom, Dick, and Harry in front of the kids, your teacher must know how to handle the kids, never get mad because the kids annoyed him/her, etc.
Arrange weekly teacher training programs to guide and familiar with the latest technology on with the syllabus implementation to make teaching fun. You also need to hire non-teaching staff like cleaning staff, kitchen staff, caretakers, etc.
Tip 7: Advertising
Once you’re prepared with all the previously mentioned points and all set to go, begin with pre-promotion of playschool by creating a marketing campaign. Utilize different types of promotional methods, such as print ads, digital marketing, flyers, door-to-door campaigns, etc.
Start advertising with physical print innovation, for example, pamphlets, newspaper columns, boards and hoardings, banners, etc. If you have a good budget then go for television advertisements as well.
You also need to understand the power of the internet. Use social sites and search engines to reach your potential customers. You can also organize free seminars for parents who have 2-3 years-old kids.
